Halo 3 on way to biggest blockbuster this year

It's no secret that Microsoft has really stepped it's marketing for Halo 3. In addition to Halo 3 themed Mountain Dews, big names such as Comast, Pontiac, and Burger King have also been vying for a piece of the Master Chief.
Chris DeCesare of Microsoft has stated that the target for Halo 3 is 155 million for the opening day. This would top the current opening weekend of the move Spiderman 3 - the most profitable summer title of the year. When asked to compare Halo 3 against it's predecessor, Chris has this to say:

When we opened to USD 125 million [last time], that really caught a lot of people's attention. It showed that videogames were no longer that thing that kids play in their basement... we're confident we can do better.

The launch of Halo 3 really does feel more like a movie opening rather than a video game. This shows the growing awareness and respect for the gaming business throughout the entertainment industry.